Cochefy is an AI-powered car discovery platform that helps users find suitable vehicles through natural-language search. Instead of manually adjusting multiple filters, users can simply describe what they are looking for — from budget and location to vehicle type, fuel preferences, and everyday needs.
Company
Cochefy
Timeline
8 weeks
Role
UI/UX Designer
Project Overview
Cochefy already had a mobile-first experience centred around conversational AI car search. My task was to expand the product into a complete desktop experience while preserving its existing visual identity and interaction logic.
The project also required a marketing landing page that could communicate the product before users entered the application itself. It needed to explain how Cochefy works, highlight its key advantages, present available plans, answer common questions, and ultimately convert visitors into users.
Challenge
The first challenge was adapting a compact mobile experience to a much wider desktop environment without simply enlarging existing components.
Navigation, conversational search, vehicle recommendations, offer details, authentication, and profile actions all needed to be reconsidered for desktop interaction patterns and increased information density.
At the same time, Cochefy needed an effective entry point for people unfamiliar with the product. The landing page had to quickly communicate what Cochefy does, demonstrate the value of AI-powered car discovery, and guide visitors toward trying the service without overwhelming them with technical details.
Results
The final solution combines a responsive desktop product with a dedicated acquisition-focused landing page.
The desktop application preserves the simplicity of Cochefy’s mobile-first experience while taking advantage of additional screen space for navigation, comparison, and detailed vehicle information. The landing page complements the product by clearly communicating its value, explaining the AI-powered search experience, and creating a structured path for new users to discover and start using Cochefy.
